The secret to supercharged XR Experiences? It's not what you think...

Diana

The secret to supercharged XR Experiences? It's not what you think...

31:56

 

Have you ever poured your heart and soul into an XR experience, only to be left scratching your head about how users actually interact with it? Wish you could get a crystal-clear picture of what works (and what absolutely doesn't)?

That's where Tony Bevilacqua, founder and CEO of Cognitive3D, comes in. Tony's company has built a game-changing platform for spatial analytics, specifically designed for VR and AR. It's like having an all-seeing eye tracking heatmaps, gaze patterns, hesitations, and more within your XR environments.

The Genesis of Cognitive3D

Tony's journey into the heart of virtual realities began with a simple, yet profound question: "How do we bridge the gap between human experience and digital analytics in 3D environments?" From this inquiry, Cognitive3D was born - a platform designed to capture and analyze the nuances of human interaction within VR/AR spaces.

Deciphering the Digital Landscape

At its core, Cognitive3D is not just about collecting data; it's about making sense of it. The platform employs advanced analytics to track eye movement, gestures, and engagement levels, offering a granular view of how users interact with virtual content. This isn't just data for the sake of data; it's about unlocking actionable insights that can drive real-world decisions.

Impact and Applications

The implications of Cognitive3D's technology are vast and varied. In education, it's enabling more immersive and effective learning experiences, helping educators understand how students interact with virtual content. In healthcare, it's offering new ways to train medical professionals, providing insights into how they navigate complex procedures in a risk-free environment. And in entertainment, it's reshaping how we conceive of audience engagement, offering creators a deeper understanding of what captivates their viewers.

In this week's episode of XR Magazine, I sat down with Tony to explore:

• The biggest blind spots in XR design and how data can eliminate them
• How to stop guessing and start knowing what your users need
• The surprising ways user behavior data can transform your ROI
• How to make data-driven XR experiences that leave users craving more

Plus, Tony shares insider tips and real-world examples that will make you rethink everything you thought you knew about XR user experience. This is an episode you absolutely cannot miss.

Let me know– are you harnessing the power of spatial analytics in your XR projects? What's been your biggest eye-opener? 👇

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